Sonos advances on its voice assistant

according to a Reddit user, who says he received a survey on the issue a few weeks ago, everything suggests that Sonos is preparing to launch its own assistant. Information not really surprising knowing that the Californian company had bought, a few years ago, the French technology Snips. Everything could therefore accelerate soon and a "Hey Sonos" voice assistant should soon cohabit with Alexa on the brand's speakers ...

Hey Sonos: an almost homemade voice assistant

If Rand Hindi, the very modest creator of the voice assistant Snips, wanted " destroy Alexa » as he had declared to our colleagues on the site Digital, it is clear that it is rather his voice assistant who had fallen into oblivion ... Unable to find its market, the company had finally been sold to Sonos for $ 37.5 million in November 2019, its initial valuation. A significant sum, however, which left little room for doubt as to the ambitions of the Californian company to offer its own assistant on its speakers, however already on board. Alexa and Google Assistant ...

The poll (see below) clearly suggests voice control designed "For Sonos by Sonos" and therefore compatible with its S2 speakers. Like Snips, the assistant would not use the cloud and would be able to interpret the local orders, directly on the enclosure, making it faster and reassuring the customer as to the confidentiality of his data ...

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With Alexa, but without Google?

If the survey mentions the possibility of using the home assistant by saying " Hey sonos »To control his music, it is not for all that a question of doing much more, the questionnaire also evoking the possibility of call out Amazon Alexa for all other requests such as information, weather or home automation control.

Not a word on Google, on the other hand, which could well not be any more of the part… Indeed, the two companies being in open conflict and in full legal battle, Sonos would have in the idea of ​​purely and simply remove Google Assistant of its connected speakers.

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Google in turn sues Sonos

It must be said that his grievances against the Mountain View firm are numerous and are neither more nor less than accusations of theft of its technologies. "Google blatantly and knowingly copied our patented technologies for its own audio products ” Sonos CEO Patrick Spence said last year. Challenging the connected speaker manufacturer's allegations, Google subsequently retaliated and attacked Sonos in turn, accusing it of violating five patents this time concerning the Wi-Fi network, the cancellation of the echo or even personalized voice search ...

Suffice to say that the climate is not looking good between the two Californian companies and that a separation of the assistants would not be surprising, especially since the difficulty of using the same wake-up word "Hey" would risk making their very difficult cohabitation ...

Fascinated by Alexa since the day I received it in beta test, I gradually became passionate about the subject, before deciding to go further by creating a site with Jean-Christophe. An activity that allows me to quench my thirst for new technologies and share my discoveries about the nicest of communities: Les Alexiens.